"I age wood" Product LaunchFull Design and Website Development
“I age wood” Case Study
“I age wood” is a new DIY wood ageing product, born in Bakewell and launched to market in 2015. Allcock and Ball Managing Director Ian Cheetham had perfected the formula and had being selling a small quantity of bottles locally before looking to launch nationally.
“With Gordon’s input I had everything I needed to launch and be proactive in the marketplace. Gordon arranged the site photography, shot the ‘how to’ and customer case study web videos as well as develop the design and feel of the website and in-store promotional marketing materials”.
We set up the initial social media for Ian and used email marketing to approach potential stockists, which gave “I age wood” it’s initial stockist network. Facebook and Twitter continues to be used by Ian as the main channels to promote the brand and find new stockists.
Visit the “I age wood” website to see the components generated prior to the site launch to ensure a well branded and attractive site coupled with engaging and informative videos and text information.
Gordon arranged the site photography, shot the ‘how to’ and customer case study web videos as well as developed the design and feel of the website…Ian Cheetham
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